Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds!

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. 

ClickIDs are going away and remarketing audiences are shrinking. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do?

The answer comes in the form of website visitor identification. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. 

Let’s dive into what website visitor identification is, how it works, and how you can find out who is visiting your site.

What is Website Visitor Identification?  

Website visitor identification is the process of identifying and understanding the companies and individuals visiting your website. 

When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more. They are no longer anonymous!

Key Trends in Website Visitor Identification

As we explore the key trends in website visitor identification, it’s essential to grasp the magnitude of the challenge. A staggering 98% of website visitors remain anonymous, withholding their valuable information.

The Evolution of Data Analytics and Tracking TechnologiesThe landscape of data analytics and tracking technologies is undergoing a seismic shift, making website visitor identification essential. The introduction of GA4 signifies a fundamental change, requiring businesses to adapt to new event-tracking methodologies and a more user-centric model while recent privacy changes instituted by Apple, notably ATT and LTP, pose significant challenges for marketers in tracking and identifying website visitors using Apple devices. These changes emphasize the need for adaptive strategies and for marketers and advertisers to think outside of the box when it comes to reaching their target audience.The Rise of AI and Machine LearningAI and machine learning algorithms are revolutionizing how businesses identify and engage with website visitors. These technologies go beyond traditional methods, offering not just predictive insights into user behavior and preferences, but also telling you who your visitors are!By leveraging AI and ML, marketers gain a deeper understanding of their visitors, allowing for more personalized and targeted interactions. Personalization and Cross-Device TrackingThe landscape of personalization and cross-device tracking is grappling with unprecedented challenges due to recent privacy changes. Notably, with iOS 17 stripping click IDs, the once-viable cross-device tracking has become an intricate puzzle for marketers.Simultaneously, these privacy measures, while safeguarding user data, paradoxically diminish the size of targeted audiences and impact retargeting effectiveness on platforms like Google Ads and Facebook Ads. 

Navigating this delicate balance between privacy and personalization becomes increasingly intricate, forcing marketers to reassess strategies and adopt innovative approaches to engage audiences effectively in this evolving privacy-conscious landscape.

Benefits of Website Visitor Identification

Unlocking the potential of website visitor identification brings a host of strategic advantages. From elevating the user experience to driving higher conversion rates and sales, the benefits are kind of endless IMO. If you aren’t convinced though, let’s take a look.

1. Enhanced User Experience Through Personalization

According to McKinsey, companies that get personalization right have the potential to generate 40% more revenue. 

Capturing crucial website visitor information enables marketers to craft a highly personalized user experience and in turn — generate more revenue! 

What’s an example of personalization in action? With a website visitor identification tool like, you can track users by page. So let’s say Visitor A came in on a page for high heels. You can now create a segment for all individuals who visited the high heels page and ensure you are serving them ads for that particular product category. Visitor A along with everyone else looking for high heels is now being targeted with exactly what they were looking for.

This level of personalization not only enhances user satisfaction but also increases the likelihood of a conversion, creating a more meaningful and engaging journey for every individual interacting with the site.